Have you ever wondered where the name Florence comes from?

… Florence in English, Florencia in Spanish, Florenz in German… and, mysteriously, Firenze in Italian. Its inhabitants, however, are called fiorentini…
What if behind this name there was a story of flowers, goddesses and glorious Roman victories?

Discover the dawn of Florence: the myth, the coat of arms, traditions and faith, on this artistic and floral walk from the foundation of the Roman colony to the Fiorentina team.

Because the city of the lily … may not be a lily.

Ciao, I am Eleonora, a licensed Tour Guide of Florence.
As you know, my job is currently frozen and I can’t do the thing I like best: tell my tourists about Florence.

For this reason I have created a webinar to bring Florence and its art to your home.

If you are simply curious or want to deepen the subject, I invite you to subscribe to my new webinar entitled: “Flora, Florentia. Origins of a city“.

Register now to attend the webinar which will take place live on May 2nd at 8.00 pm (Italian local time).

It will be a real in-depth study on the subject, an hour in which I will share what I have learned over time with many anecdotes and links between art and history.

I will wait for you!

Buy the webinar to enjoy an hour of guided tour comfortably from your home!